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Notes From the Queue: What Corporations Need to Start Paying Attention To

  • Writer: Johanna McFarland
    Johanna McFarland
  • Nov 13, 2025
  • 3 min read

From the Creator at I Will Be Right With You


There’s a funny little lie corporations keep telling themselves:

that no one is watching.


But creators?

We see everything.


We catch the stuff they think slips between the cracks — the offhand comments, the skipped breaks, the “we’ll circle back” silence that’s really avoidance, the way people are pushed right to the edge and then told to smile for the all-hands. Corporations don’t realize they’re operating under surveillance… not from Big Brother, but from everyday people with phones, platforms, and deeply accurate memories.


And in 2025, overlooking this isn’t just careless.

It’s expensive.


Here’s what they need to start paying attention to:



1. People talk — publicly.


Employees aren’t whispering at the water cooler anymore; they’re debriefing on TikTok, Threads, and LinkedIn.


Exit interviews are being transformed into mini-documentaries. Mood board girlies are recreating your workplace red flags with sparkles and pastel fonts.

People are using their personal brands to expose what they lived through — in detail.


A single mishandled situation can become a trending sound.

A single ignored complaint can become a viral story.


Corporations need to understand:

silence is not loyalty — it’s just people saving screenshots.



2. Your culture is content.


Everything inside a company is now shareable.

The Slack message that feels “off.”

The meeting where someone talked over the only woman in the room.

The boss who thinks “turn your camera on” is a motivational strategy.


Creators see patterns.

They see contradictions.

They see the gap between what companies say they stand for and how they behave when problems get inconvenient.


And audiences trust creators more than they trust corporations.


If your internal culture is chaotic, unfair, or performative… it’s already leaking into the external narrative.



3. Burnout is a business risk — not a personality flaw.


For too long, high performers have been treated like rechargeable batteries instead of actual humans.

They get overloaded, praised for “pushing through,” and then quietly replaced when they crash.

This approach used to stay hidden.


Not anymore.


Creators are talking about hustle trauma, recovery seasons, and the cost of being the “go-to person.”

Employees are openly refusing unpaid emotional labour.

The culture is shifting in real time — and corporations that ignore burnout are building a workforce that leaves the moment they can.


Burnout doesn’t stay inside the company. It becomes content. It becomes commentary. It becomes cautionary.



4. Gen Z and Millennials expect receipts, not rhetoric.


This is the most observant workforce in history.

They don’t believe in “we’re like a family.”

They want action, transparency, and policies that protect actual people, not brand image.


They’re allergic to corporate language that says nothing.

They want to know:


  • Who’s making decisions?

  • Who benefits?

  • Who gets left behind?

  • And why no one fixed the obvious problems everyone complained about?



If a company claims to care but doesn’t follow through, people will drag the inconsistency into the light — with a ring light and an aesthetic background.



5. The creator economy introduced a dangerous truth: workers have options.


The corporate model was built on the assumption that people would always need the job more than the job needed them.

That era is gone.


People can:


  • build shops

  • launch digital brands

  • freelance

  • sell templates

  • make content

  • run micro-businesses from their phones



The risk of leaving a toxic workplace is lower than ever.

The risk of staying is higher than ever.


The power dynamic is shifting quietly, but permanently — and corporations aren’t keeping up.



6. “We didn’t notice” isn’t a defense anymore — it’s the problem.


Leaders can no longer afford to be out of touch with their teams.

The world is too interconnected.

Issues escalate fast.

People share real-time experiences publicly.


When leadership ignores warning signs, refuses to ask questions, or hides in nice offices while chaos brews, they’re not just mismanaging — they’re actively harming their own credibility.


Because the eyes watching them?

They aren’t just the team.

They’re the customers.

The creators.

The industry.


Everyone is watching — and everyone is talking.



Final Thought


Corporations can’t keep pretending the world isn’t paying attention.

The truth is: we’re documenting everything.


We’re writing it down, stitching it, screen recording it, turning it into stories, creators turning patterns into cautionary guides, and workers turning their experiences into movements.


The era of quiet compliance is over.

People aren’t afraid to speak up anymore — they’re afraid of staying silent and being complicit in their own mistreatment.


If companies want to survive this shift, they need to recognize one thing:


Your people aren’t replaceable. Your reputation is.


And creators like me?

We’re not here to attack you.

We’re here to tell the truth — the kind you can’t hide behind a corporate values slide.


We see the reality behind the brand.

We always have.

And some of us take exceptionally good notes.

 
 
 

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