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Behind the Screens: Why the Digital Age is Making Us Hyper-Observant (and Harder to Manipulate)

  • Writer: Johanna McFarland
    Johanna McFarland
  • Nov 13
  • 3 min read
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From the Creator at I Will Be Right With You


There’s a growing assumption that people today are getting softer — more sensitive, more easily offended, more unwilling to tolerate discomfort.


But from behind the screens, the view looks different.

We’re not softer.

We’re sharper.


We’ve spent the last decade absorbing micro-patterns:

the tone in an email, the silence after a suggestion, the way a leader says “open door policy” but refuses to answer a Slack message for three days.


We’ve been trained — by tech, by content, by corporate chaos — to see what earlier generations could ignore.


And that’s changing everything about how we work, create, and set boundaries.


Here’s what I’m noticing from this side of the screen:



1. We’re reading between the lines instantly.


The digital world forces you to process tone without hearing a voice.

You learn to read subtext in seconds.

You can tell if your manager is stressed before they say a word.

You can sense if someone is hiding something… just by how they avoid answering the actual question.


We’re a generation raised on messaging apps — which means we’re masters at decoding what isn’t said.


Corporations still cling to the idea that people won’t notice inconsistencies.

But people notice faster than ever.



2. We’ve built community out of comparison.


Before social media, people suffered alone — convinced their workplace, their relationship, their burnout was “just them.”

Now?

You open your phone and see thousands of people saying, “No, I’m living the exact same plotline.”


It’s comforting.

It’s validating.

And it removes the power from organizations that rely on isolation to control the narrative.


Behind the screens, the biggest shift is simple:

People finally feel less alone — and that scares the systems built on silence.



3. We’re more informed, and therefore harder to manipulate.


Workers talk.

Creators dissect.

Audiences analyze.

Everyone has receipts.


Leaders can’t claim “we didn’t know” when the rest of the world is discussing it openly online.

Brands can’t fake values when consumers can fact-check in real time.


People are no longer relying on corporate messaging for truth.

They’re cross-referencing it with creators, colleagues, anonymous forums, and data they’ve collected themselves.


The screen didn’t make us suspicious — it made us aware.



4. We’re seeing the gap between intention and impact.


In past generations, leadership got a free pass:

If they meant well, that was enough.


Not anymore.


Behind the screens, intention is irrelevant if the impact is harmful.

People expect accountability, not apologies wrapped in HR-approved language.


It’s not about being harsh.

It’s about being conscious.

People are tired of the emotional gymnastics required to excuse bad behaviour.


We’re done lifting the weight of someone else’s “good intentions.”



5. We’re more creative than ever — because we’re watching everything.



Creators aren’t just designing products, videos, or aesthetics.

We’re documenting human behaviour.


We see trends before they’re trends.

We see problems months before leadership notices.

We see what people crave, reject, desire, and fear.


Corporations still underestimate creators.

But behind the screens, creators are becoming the new industry analysts — collecting data through observation, storytelling, and community.


We’re chronicling the modern workplace in real time.



Final Thought


Behind every screen is someone paying attention.


Someone noticing the little shifts.

Someone quietly tracking patterns.

Someone connecting dots that corporations hope stay scattered.


We’re not more fragile — we’re more informed.

We’re not overreacting — we’re responding with clarity.

We’re not “too online” — we’re just done pretending not to see what’s right in front of us.


Behind the screens, the truth has nowhere to hide.

And the people telling that truth — the creators, the workers, the ones who lived through the chaos — are building a new culture, one observation at a time.


If companies want to stay relevant, they’ll need to look behind the screens too.

 
 
 

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