CV

Professional Summary

Born and raised in Vancouver, BC I started my career in hospitality and tourism, graduating from George Brown College and working at 5 diamond hotels. Through my work in hotel guest services I was introduced to event coordination. Wanting to develop my interest in events, I went back to school and graduated with my Diploma in Event Management. I was hired out of school by one of Vancouver's top event production companies, MVKA. It was my background in hospitality that made me stand out from other applicants. Later, I decided to gain more experience as a vendor in the events industry and joined the team at A&B Partytime Rentals where I worked with event producers in Vancouver and provided them with stages, tenting, décor, outdoor kitchens, and more. After 3 years I took on a role with a popular catering and events company where I got to work on weddings and larger events such as the Pemberton Music Festival and Harvest Haus. 

I decided to take a step back from events to focus on gaining more experience in administration and marketing. I worked with GE Capital as their Administrative Assistant and spent my spare time contributed to my personal blog and social media, as well as taking on event and marketing consulting roles. Eventually I ended up with Wavefront working in their Vancouver office as the Office Coordinator. The work interests me as I got to work with some of Canada's fastest growing tech startups. The company had a marketing and events team that I worked closely with and after a year I was promoted to Community Manager and happily relocated to Toronto, ON. Wanting to gain more direct marketing experience I joined Urban Bella Marketing and worked with clients like Haribo Candy, Nutrl Vodka, G&F Financial Group to manage experiential marketing programs for them. Wanting to work in Canada's startup ecosystem again I joined NACO as their Marketing and Communications Manager. At NACO I was responsible for developing and remaining consistent with their marketing strategy. I published content to their social media channels, wrote a blog once a week, and distributed a weekly newsletter. 

I'm currently seeking my next opportunity working for an organization looking to grow their business with creative marketing initiatives.


 

Skills

Content Strategy  Writing     Campaign Management    Branding 
Social Media 
  Events Content    Fundraising    Creative Initiatives

Work Experience

July 2018 - September 2019

NACO  Manager of Marketing and Communications

Responsibilities: Social Media Management, Blog Writing, Strategy Building

  • Published content that grew NACO’s social media by 80%

  • Created and distributed weekly newsletters and blogs

  • Developed marketing strategy for 3 major events across Canada

April 2018 - July 2018 

UB Marketing Business Development Associate

Responsibilities: Event & Project Management, Social Media Management, Sales

  • Implemented social media strategy that grew channels by 75%

  • Managed experiential marketing programs with brands like Haribo Candy, Nutrl Vodka, G&F Financial Group 

  • Conducted market research and prospected new business leads

July 2017 - January 2018

Wavefront Community Manager

Responsibilities: Social Media Management and  Event Management

  • Grew Social Media presence by 74% across all platforms 

  • Managed events ranging from Networking Receptions (200 people) to Design Thinking Workshops (70 people) 

  • Contributed to company Blog writing 10+ posts

 

Education

September 2009 - October 2010 

The Art Institute of Vancouver

Event Management Diploma

September 2006 - April 2007

George Brown College

Hospitality Certificate

Interests

My interests and skills include building out marketing strategies, coordinating events, blog writing, creative thinking, and implementing a positive work culture. In my spare time I like to write, cook, experience new places, and spend time with my family and friends. 

I Sometimes Send Newsletters

© 2019 by Johanna McFarland